As the mobile Web matures, we see more and more people running around airports with their mobile devices in hand, searching for hotel rooms, reading the news, or just playing video games. People are more connected with their mobile phone today than any other electronic device they use. What was once a nice-to-have is now the norm, and is quickly becoming an integral part of our culture and society. But how do you connect with users through mobile web sites and create exceptional experiences that are both functional and captivating?
During 2007, Molecular conducted a unique research project which sought to explore, analyze, and understand how users are interacting with the mobile Web. More specifically, this exercise looked to understand what users expect from their applications, identify common usability mistakes, and recognize emerging design patterns in the mobile Internet. This presentation will share some of Molecular’s findings, and discuss the impact for companies seeking to promote their brand on the mobile Web. Usability expert Evan Gerber will provide insight on what these learnings mean for the future of the mobile Web and how you can apply it your business and improve you mobile marketing success.
Attendees will learn:
What are the common weaknesses of the mobile interface, and how to avoid them
Best practices for creating an engaging and memorable interface on handheld devices
Critical differences between the mobile Web and traditional Web experiences
Speaker Bio: Since the late 90s, Evan Gerber has created innovative technology solutions for unique business problems. Currently, Evan is heading up the Experience Design department for the San Francisco office. Since starting at Molecular in 2004, Evan has worked on a variety of interesting technologies and projects, including development of a mobile application for Sprite, redesign of a global company intranet for Gillette’s ps portal pl platform, user centric e-commerce design for Adidas, and content management and globalization for Rentokil Initial, PLC. Evan is a frequent speaker and has published on topics including the usability of content management, Best practices in internationalization and localization, and how to create a meaningful mobile experience.
Prior to joining Molecular, Evan worked at USWeb/CKS and MarchFirst as a producer and Information Architect for major clients including EFTours and Parametric Technology Corporation. Later, he worked as a lead information architect for Bridgeline Software, developing and implementing CM solutions for clients including John Hancock and Inverness Medical. Evan also worked at IBM as a usability analyst, developing applications to test the integrity and consistency of the Lotus Notes Environment for wireless platforms.
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Register by September 21st and you will also receive a FREE copy of the best-selling AJAX book"Real-World AJAX" a $119 value!
AJAXWorld offers the undisputed best platform to position your company as a leading vendor in the fast-emerging marketplace for AJAX and Web 2.0.
Who Should Attend?
• Web Programmers and Designers
• Technology Evangelists
• Senior Architects
• Project Managers
• User Interface Architects
• Web Consultants
• C-Level Execs and Developers Who Need
to Stay in Front of the Latest Web Technology!
AJAXWorld University Developer Bootcamp
On September 23, 2007, AJAXWorld University's "AJAX Developer Bootcamp" will be an intensive, one-day hands-on training program that will teach Web developers and designers how to build high-quality AJAX applications from beginning to end.
Held the day before the AJAXWorld Conference & Expo begins, the Bootcamp is intended to be the premier AJAX instructional program presently available anywhere.
View the full one-day schedule
2007 West Conference Speakers Include
Track 01: RIAs in Action
Rich Internet Applications (RIAs) involve more than platforms. Accessbility, social networking, and browser wars are all part of the mix.
Track 02: Web 2.0 / Enterprise Mashups
Move beyond basic mashups to explore the world of Web 2.0 philosophies and technologies as they move into enterprise IT and large, sophisticated web environments.
Track 03: Enterprise AJAX
Every enterprise that wants to remain competitive is now adopting AJAX as an essential part of the customer experience, while creating end-to-end solutions.
Track 04: RIA Frameworks & Toolkits
Dig down into the details of what frameworks and toolkits are best for each situation. Examine the best of commercial and open source alternatives.
Track 05: Security & Performance
AJAX applications are as vulnerable to security breaches as anything else, and a number of people, companies, and movements are now starting to address these problems seriously.
Track 06: Hot Topics
It's all about end-to-end solutions, and getting those beautiful AJAX front ends to perform flawlessly with the server side within the enterprise.
Track 07: iPhone AJAX Applications
Apple's iPhone has set off a new gold rush. Learn here about the enormous opportunities for developers on this most exciting of new platforms!
Track 08: Monday Advanced AJAX
Track 08: Tuesday & Wednesday Platform Choices
Major players Microsoft, Adobe, and Sun have all outlined their RIA/AJAX visions. How seriously will Silverlight and Java FX challenge the very mature Adobe Flex environment?
Track 09: Real–World AJAX
There's always somebody out there, doing things no one else has imagined. Find out here what's going on at the far end of the bell curve.
Track 10: Laszlo Diamond Track
Very special sponsor presentations form the core of this track. Join Laszlo Technologies in its special sessions. Plan to find more of your favorite vendors here as well.
Don't Miss the Laszlo Track
On September 24, 2007 SYS-CON Events' will present the "Laszlo Track" about Next-Generation Web Application Development! Learn Laszlo in sessions including:
AJAX, RIA, Web 2.0, Open Source, and More,
OpenLaszlo 4.1: AJAX and Beyond,
About Laszlo Webtop, Part I: Pushing the Frontier of Desktop-Like User Experiences,
About Laszlo Webtop, Part II: How to Build Webtop Applications,
The Cinematic User Experience: Directing the Action in Interaction Design,
Laszlo in Action: Real-World Success Stories and
Hands-On Open Laszlo training!
September 23, 2007. The "Adobe Flex Developer Bootcamp" is an intensive, one-day hands-on training program that will teach Web developers and designers how to build Rich Internet Application using Adobe Flex. During this day attendees will create two fully functional applications. Pre-requisites: working knowledge of any object-oriented programming language. This workshop will be taught by Flex experts from Farata Systems – Yakov Fain and Dr. Victor Rasputnis, co-authors of the book Developing RIA with Adobe Flex and Java. If you want to jump-start your new Flex project, this workshop is as good as it gets. View the full one-day schedule