AJAXWorld Conference & Expo 2007 West is the world’s leading Web 2.0 and Rich Internet Application (RIA) event. AJAXWorld, this year, is expected to attract more than 2,000 i-technology developers, technology evangelists, architects, project managers and C-level executives. In less than 18 months, AJAXWorld has grown from a single track, one-day seminar into a four-day international conference & expo, with more than 150 sessions delivered in 10 simultaneous tracks, by more than 120 faculty members.
This most exciting i-technology conference of the year now offers education opportunities, including the world-famous AJAXWorld University's AJAX Developer Bootcamp, OpenLaszlo Track and Adobe Flex 3 Developer Bootcamp. This year’s AJAXWorld Expo Floor is expected to display bleeding-edge RIA technologies from more than 75 leading AJAX vendors.
How is AJAX being deployed in enterprise IT today? What are the most popular AJAX-compatible RIAs? Most popular frameworks and toolkits? How are savvy companies integrating AJAX-based mashups in this Web 2.0 age? What are the challenges in AJAX security? In server-side AJAX? Bottom line: How soon can you be monetizing AJAX? AJAXWorld Conference & Expo answers these questions and more!
01: RIAs in Action
06: Hot Topics
02: Web 2.0 Enterprise Mashups
07: iPhone AJAX Applications
03: Enterprise AJAX
08: Advanced AJAX/Platform Choices
04: RIA Frameworks & Toolkits
09: Real-World AJAX
05: Security & Performance
10: Laszlo Diamond Track
Great Keynotes
• Ted Farrell is chief architect for Tools and Middleware at Oracle. Mr. Farrell is responsible for the technical and strategic direction of Oracle's frameworks and development tools products, including Oracle JDeveloper, Oracle Application Development Framework (ADF), Oracle Metadata Services (MDS) and Oracle WebCenter Framework. He also oversees the building and aligning various middleware technologies with a vision that allows Oracle to become a leader in J2EE and service-oriented development and frameworks.
• Joe Stagner is a Senior Program Manager in Microsoft Corporation?s Developer Tools and Platform Group and has been with Microsoft since 2001 focusing on highly scalable and performant web application architectures, multiplatform interoperability and software security. Joe brings 30 years technical and business strategy experience to Microsoft which affords him a unique experiential perspective.
• Robert Brewin is a Sun Distinguished Engineer and CTO of Sun Microsystems. His responsibilities include technical leadership for developer products and application platforms, including the Java platform, mobility, enterprise software and business integration products. Within this role, some of his key areas of responsibility include Sun's expanding role in the development of Web 2.0 technologies, improving the developer experience, and alignment and integration of our platforms, technologies and tools. Bob brings his extensive customer and developer-focused experience to bear as prior to taking on this new role, he was the chief architect for Sun's developer tools portfolio, where he was a principal driver behind a number of key initiatives and projects, including Sun's rich internet applications platform, JavaFX. These included strategic enhancements to the award-winning NetBeans IDE, architectural changes and alignment of the Studio family of tools and add-ons with NetBeans and as the visionary behind the design, creation and delivery of the revolutionary Java Studio Creator product.
As manager of operations for the OpenAJAX Alliance, I am pleased to serve as Technical Chair of the AJAXWorld Conference & Expo 2007 West.
Members of the OpenAJAX Alliance have a prime objective of accelerating customer success with AJAX by promoting customers' ability to mix and match solutions from AJAX technology providers and by helping to drive the future of the AJAX ecosystem.
In this spirit, AJAXWorld Conference & Expo 2007 West recognizes that AJAX has moved well past its initial stage as simply a topic of interest among developers and architects, and is now firmly positioned as an essential ingredient in the creation of 21st century Web 2.0 Websites and Web environments.
Whether you are a developer, IT manager, or corporate decisionmaker, the program you will experience during the four days of this tremendous event will provide you with comprehensive information and insight into the biggest paradigm shift in web site design, development, and deployment since the invention of the World Wide Web.
With 10 simultaneous education tracks spread over four information-packed days, including the special day-long AJAXWorld University Bootcamp, delegates will be also be able to explore AJAX and RIAs in the greater context of the overall Web 2.0 spectrum. AJAXWorld features a faculty of more than 120 distinguished speakers, presenting more than 150 sessions, keynotes, and power panel discussions.
I am sure you will enjoy the four days of AJAXWorld tremendously, and I look forward to seeing you at the show!
Jon Ferraiolo
Technical Chair
AJAXWorld Conference & Expo 2007 West www.AJAXWorld.com
AJAXWorld Conference & Expo 2007 West Draws Record Press Coverage With More Than 700 Stories Google News lists 700 stories filed under the keyword
'AJAXWorld' after October's event
The second International AJAXWorld (a registered trademark of SYS-CON Media) Conference & Expo generated record press coverage for any i-technology event in the past 6 years. A quick search on Google News brought 700 stories under the keyword "AJAXWorld."
View Press Coverage...
The World's Largest Rich Internet Application (RIA), Web 2.0, and AJAX Program The Main Conference at AJAXWorld Conference & Expo West 2007 includes:
• 150+ conference sessions running on ten tracks, with the world's most comprehensive list of speakers selected from the world's leading AJAX technologists and practitioners, including high-level IT executives, industry thought leaders, and analysts. The AJAXWorld conference program includes such key AJAX figures as Douglas Crockford, John Crupi, Kevin Hakman, Christophe Coenraets, Coach Wei, Bill Scott, David Linthicum, Brad Abrams, Dean Allemang, Joshua Gertzen, Eric Miraglia, Eric Newcome, Jouk Pleiter, Mike Potter, David Temkin, Joe Walker, Bob Buffone, Jonas Jacobi, John Fallows, and more than 100 others.
• Topical, interactive "Power Panels" simulcast on SYS-CON.TV. The Power Panels bring together the best commentators and thought leaders in the AJAX universe for interactive discussions of the leading topics of the day. The Power Panels are available to all delegates, and are viewed live by a worldwide audience of AJAX developers, architects, entrepreneurs, and executives.
• Demos from an expected 75 vendors, both in General Sessions and in the Exhibit Hall/AJAX Showcase. Led by Diamond Sponsor Laszlo Systems, Platinum Sponsor IBM, and Gold Sponsors Backbase and Nexaweb, the Expo Hall presents the world's largest exhibition of AJAX technologies in the world. The AJAXWorld exhibitor list also includes Adobe, Cynergy, JackBe, TIBCO, Google, Helmi, ICESoft, JetBrains, Kapow Technologies, Oracle, Etelos, Parasoft, Quasar, Servoy, Sun Microsystems, Dynamic Toolbar, Farata Systems, Froglogic, ILOG, IT Mill, Microsoft, Passport, Open Spot, Lightstreamer, SmartClient, ThinWire, Universal Mind, OASIS, and an estimated 40+ other companies.
Ten Content-Rich Tracks As always, delegates will be able to stay strictly on one track or mix-and-match their hand-picked session choices. They have more choice than ever before at AJAXWorld Conference & Expo 2007 West, with the following tracks from which to choose:
• RIAs in Action. There is tremendous momentum behind the development of all flavors of AJAX. Witness the growth of the OpenAJAX Alliance to 70+ members, and major AJAX-compatible platforms from Adobe, and more recently, Microsoft and Sun Microsystems. Developers and architects each have their preferences, yet are also working with multiple technologies to integrate AJAX into individual Rich Internet Applications (RIAs) as well as service-oriented architectures (SOAs).
• Web 2.0 Enterprise Mash-ups. The mash-up is not just a cool thing that draws raves from the leading edge, but rather, a practical approach to combining applications full of data and graphical elements into new environments that are larger and more significant than the sum of their parts. In the Web 2.0, it is increasingly essential to consider community, true interactivity, flexibility, and sheer user enjoyment when designing, deploying, and maintaining the software that is driving today's Worldwide Web.
• Enterprise AJAX. Now that AJAX has grown far beyond its initial infancy, enterprises in all major markets on a worldwide basis as integrating AJAX-y features into their front ends. They are doing so to improve their customers' experience generally, and to reap the benefits of providing richer, faster, more effective user interfaces in particular. There is no longer simply a trend toward AJAX, but rather, a global adoption by the smartest, most sophisticated companies in the world.
• RIA Frameworks & Toolkits. A wealth of widgets, frameworks, toolkits, and accompanying software has helped create the AJAX movement. Whether single-vendor solutions, multi-vendor collaborations, organizational efforts, or community-oriented open-source software, the world of Frameworks and Toolkits has never been richer. Developers, architects, and organizations face a wide-open panoply of choices and the accompanying decisions they need to make to utilize the most effective software for their particular environments and requirements.
• Security & Performance. The inevitable questions about security have started to arise as JavaScript and AJAX has become more significant in serious application and architecture development. Security issues involving front-end vulnerabilities, data integrity throughout the lifetime of processes, and solid end-to-end security planning and execution while maintaining reliability, availability, and scalability are now
• Hot Topics. The wonders being accomplished at the front end with AJAX and components such as The Dom, CSS, and XMLHttpRequestObject have effects on the server side, and it's critical that developers and architects from both sides engage in a continuous dialog. Server-side handlers, functions, transformations, languages, and frameworks all come into play when constructing end-to-end solutions that take advantage of the world of AJAX at the front end.
• iPhone AJAX Applications. Apple's iPhone has been one of the most eagerly awaited consumer electronics items in years. It has also created tremendous excitement within the developer community, who see its potential to receive AJAX-oriented applications as a unique opportunity. Given Apple's estimates of 10 million units sold over the coming year, the iPhone will be one of the top topics of conversation this year and beyond.
• Advanced AJAX/Platform Choices. Adobe has captured a large share of front-end developers with its power Flex environment, which integrates well with other Adobe and third-party technologies. Microsoft decided to join this party earlier in the year with its Silverlight platform, and then Sun Microsystems announced that it will be developing its own JavaFX technology to compete in this space. This track provides the opportunity for developers to witness these competing platforms on the same stage throughout the conference.
• Real-World AJAX. Change is the only constant, and there will always be a bleeding edge. What is poised on the cusp of change this year? What new technologies, approaches, breakthroughs, upgrades, incremental and quantum leaps are affecting what's going on with the world of AJAX now and into the near future?
• Laszlo Diamond Track. Special presentations form this track. Learn about the latest technologies and solutions, and how they are being put to practical and profitable use, through a series of product overviews and demos, customer success stories, and interactive Q&A sessions.
Payless Car Rental has
launched an iPhone and
iPod Touch optimized
website. Payless Car
Rental is a car rental
agency that built a
customized version of its
website for the iPhone
and iPod Touch. The
homepage of Payless'
iPhone interface also
features a 'Call to Book'
button that
Alpha Software is now
shipping Alpha Five
Platinum Edition, the
ninth release of the
company's flagship Web
database development
platform. It's a
development tool that can
visually build
AJAX-powered
applications, integrate
SQL databases with
drag+drop simplicity, and
deliver ent
We are entering an era of
Rich Internet
Applications (RIA) and
enhancing the user
experience of consumers
of the services becomes
an important part in
designing and
implementing SOA. But if
you decide to develop
rich clients, you'll be
facing the dilemma -
which way to go - remai
'Should CFML developers
switch to Java?' asks
Andrew Powell in an
article this week at
SYS-CON.com. 'No,' he
answers. ColdFusion is
the fastest way to get
data to AJAX, Flex,
Silverlight, and even
JavaFX, according to
Powell, who adds:
'ColdFusion also provides
complex services e
At Java One this week Sun
has been selling its year
-old-but-still-upcoming -
and definitely
late-to-the-party - Adobe
AIR- and Microsoft
Silverlight-competitive
JavaFX Rich Client
environment as a
potential
revenue-generator capable
of putting ads on mobile
applications and JavaF
According to Sean Walsh,
President and CEO of
Skyway Software, 'Our
Skyway Community is
thriving and our members
are very talented. We
truly look forward to
their RIAs submittals and
Skyway Builder extensions
and are excited that all
of the contributions will
benefit the entire Skyway
Virtualization Journal
now reaches more than
60,000 online readers
with monthly digital
editions and weekly
newsletters. The premier
issue of the magazine's
print edition, which
debuts on May 6, 2008, at
JavaOne in San Francisco,
as a media sponsor of
this event, will be
available on n
In today's cooking class
you'll add to your
cookbook a delicious
recipe. It's quick and
won't cost you a dime.
I'm sure you've been in
one of these situations
when you have unexpected
guests arriving in 20
minutes and need to make
a good impression. Let's
create an application
that
Curl announced the beta
release of Curl Nitro,
the code name for an
extension of the Curl
Rich Internet Application
(RIA) platform which
offers enhanced desktop
capabilities required by
today's enterprises. The
Nitro extension
simplifies the process of
installing and managing
Curl appl
Silverlight 2.0 is a
freaking phenomenal RIA
development environment
and I would actually, at
this point, put the
development experience in
Silverlight 2.0 above and
beyond Flex. I can do
more faster and have it
look better and run more
efficiently in
Silverlight 2.0 than I
can in Flex
Adobe has published their
first plan of what should
be included in Flex 4
that is scheduled to
release next year. Since
Flex is an open source
product, you have a say
in this too. Obviously,
there's a hope that
upcoming Thermo release
will bring together
developers and designers.
I'm c
Silverlight 2.0 kicks ass
and I can't wait to start
dropping more hardcore
blog posts regarding it.
Scott Guthrie's tutorials
are a fantastic place to
start. The issue I have,
however, is that all of
the tutorials assume you
have installed
Silverlight 2.0 tools for
VS 2008. There is a
Now, what Google
announced is really
exciting! I'm not
kidding. It's even better
than I hoped. Yes, it's
only Python, but IBM's
PC-DOS was only BASIC and
Pascal when it first came
out, and it didn't
matter. Yeah, I preferred
C, but I coded in Pascal
because that's what you
had to do to
Rumor has it that in the
next few weeks Adobe is
going to 'reorganize' its
Mobile and Device
business unit where its
Jobs-criticized Flash
Lite lives and send the
engineers to go work with
the larger platform
effort and Flash proper,
which Jobs has also
criticized. Presumably,
Adobe is
This was the first time
I've included into the
list of the RIA players a
little known product
called Curl. Even though
this language was created
in MIT, it's mainly used
in Japan. I had a chance
to spend an hour with
Curl folks today, and it
seems that this language
may be a good fit
Register by September 21st and you will also receive a FREE copy of the best-selling AJAX book"Real-World AJAX" a $119 value!
Sponsorship Opportunities
AJAXWorld offers the undisputed best platform to position your company as a leading vendor in the fast-emerging marketplace for AJAX and Web 2.0.
Please call
(201)802-3020
Who Should Attend?
• Web Programmers and Designers
• Technology Evangelists
• Senior Architects
• Project Managers
• User Interface Architects
• Web Consultants
• C-Level Execs and Developers Who Need
to Stay in Front of the Latest Web Technology!
AJAXWorld University Developer Bootcamp
On September 23, 2007, AJAXWorld University's "AJAX Developer Bootcamp" will be an intensive, one-day hands-on training program that will teach Web developers and designers how to build high-quality AJAX applications from beginning to end.
Held the day before the AJAXWorld Conference & Expo begins, the Bootcamp is intended to be the premier AJAX instructional program presently available anywhere.
View the full one-day schedule
2007 West Conference Speakers Include
Track Descriptions
Track 01: RIAs in Action
Rich Internet Applications (RIAs) involve more than platforms. Accessbility, social networking, and browser wars are all part of the mix.
Track 02: Web 2.0 / Enterprise Mashups
Move beyond basic mashups to explore the world of Web 2.0 philosophies and technologies as they move into enterprise IT and large, sophisticated web environments.
Track 03: Enterprise AJAX
Every enterprise that wants to remain competitive is now adopting AJAX as an essential part of the customer experience, while creating end-to-end solutions.
Track 04: RIA Frameworks & Toolkits
Dig down into the details of what frameworks and toolkits are best for each situation. Examine the best of commercial and open source alternatives.
Track 05: Security & Performance
AJAX applications are as vulnerable to security breaches as anything else, and a number of people, companies, and movements are now starting to address these problems seriously.
Track 06: Hot Topics
It's all about end-to-end solutions, and getting those beautiful AJAX front ends to perform flawlessly with the server side within the enterprise.
Track 07: iPhone AJAX Applications
Apple's iPhone has set off a new gold rush. Learn here about the enormous opportunities for developers on this most exciting of new platforms!
Track 08: Monday Advanced AJAX
Track 08: Tuesday & Wednesday Platform Choices
Major players Microsoft, Adobe, and Sun have all outlined their RIA/AJAX visions. How seriously will Silverlight and Java FX challenge the very mature Adobe Flex environment?
Track 09: Real–World AJAX
There's always somebody out there, doing things no one else has imagined. Find out here what's going on at the far end of the bell curve.
Track 10: Laszlo Diamond Track
Very special sponsor presentations form the core of this track. Join Laszlo Technologies in its special sessions. Plan to find more of your favorite vendors here as well.
Don't Miss the Laszlo Track
On September 24, 2007 SYS-CON Events' will present the "Laszlo Track" about Next-Generation Web Application Development! Learn Laszlo in sessions including:
AJAX, RIA, Web 2.0, Open Source, and More,
OpenLaszlo 4.1: AJAX and Beyond,
About Laszlo Webtop, Part I: Pushing the Frontier of Desktop-Like User Experiences,
About Laszlo Webtop, Part II: How to Build Webtop Applications,
The Cinematic User Experience: Directing the Action in Interaction Design,
Laszlo in Action: Real-World Success Stories and
Hands-On Open Laszlo training!
AJAXWorld Magazine is the pre-eminent independent vendor-neutral resource for the fastest growing new segment of the software business: entirely Web-based applications and experiences. Download the Premier Issue! Download the Premier 2007 Issue!
September 23, 2007. The "Adobe Flex Developer Bootcamp" is an intensive, one-day hands-on training program that will teach Web developers and designers how to build Rich Internet Application using Adobe Flex. During this day attendees will create two fully functional applications. Pre-requisites: working knowledge of any object-oriented programming language. This workshop will be taught by Flex experts from Farata Systems – Yakov Fain and Dr. Victor Rasputnis, co-authors of the book Developing RIA with Adobe Flex and Java. If you want to jump-start your new Flex project, this workshop is as good as it gets. View the full one-day schedule
AJAXWorld Conference & Expo 2007 West is the world’s leading Web 2.0 and Rich Internet Application (RIA) event. AJAXWorld, this year, is expected to attract more than 2,000 i-technology developers, technology evangelists, architects, project managers and C-level executives. In less than 18 months, AJAXWorld has grown from a single track, one-day seminar into a four-day international conference & expo, with more than 150 sessions delivered in 10 simultaneous tracks, by more than 120 faculty members.
Payless Car Rental has
launched an iPhone and
iPod Touch optimized
website. Payless Car
Rental is a car rental
agency that built a
customized version of its
website for the iPhone
and iPod Touch. The
homepage of Payless'
iPhone interface also
features a 'Call to Book'
button that
Alpha Software is now
shipping Alpha Five
Platinum Edition, the
ninth release of the
company's flagship Web
database development
platform. It's a
development tool that can
visually build
AJAX-powered
applications, integrate
SQL databases with
drag+drop simplicity, and
deliver ent
We are entering an era of
Rich Internet
Applications (RIA) and
enhancing the user
experience of consumers
of the services becomes
an important part in
designing and
implementing SOA. But if
you decide to develop
rich clients, you'll be
facing the dilemma -
which way to go - remai
At Java One this week Sun
has been selling its year
-old-but-still-upcoming -
and definitely
late-to-the-party - Adobe
AIR- and Microsoft
Silverlight-competitive
JavaFX Rich Client
environment as a
potential
revenue-generator capable
of putting ads on mobile
applications and JavaF
According to Sean Walsh,
President and CEO of
Skyway Software, 'Our
Skyway Community is
thriving and our members
are very talented. We
truly look forward to
their RIAs submittals and
Skyway Builder extensions
and are excited that all
of the contributions will
benefit the entire Skyway 
Virtualization Journal
now reaches more than
60,000 online readers
with monthly digital
editions and weekly
newsletters. The premier
issue of the magazine's
print edition, which
debuts on May 6, 2008, at
JavaOne in San Francisco,
as a media sponsor of
this event, will be
available on n
Silverlight 2.0 is a
freaking phenomenal RIA
development environment
and I would actually, at
this point, put the
development experience in
Silverlight 2.0 above and
beyond Flex. I can do
more faster and have it
look better and run more
efficiently in
Silverlight 2.0 than I
can in Flex
Adobe has published their
first plan of what should
be included in Flex 4
that is scheduled to
release next year. Since
Flex is an open source
product, you have a say
in this too. Obviously,
there's a hope that
upcoming Thermo release
will bring together
developers and designers.
I'm c
Silverlight 2.0 kicks ass
and I can't wait to start
dropping more hardcore
blog posts regarding it.
Scott Guthrie's tutorials
are a fantastic place to
start. The issue I have,
however, is that all of
the tutorials assume you
have installed
Silverlight 2.0 tools for
VS 2008. There is a 
Now, what Google
announced is really
exciting! I'm not
kidding. It's even better
than I hoped. Yes, it's
only Python, but IBM's
PC-DOS was only BASIC and
Pascal when it first came
out, and it didn't
matter. Yeah, I preferred
C, but I coded in Pascal
because that's what you
had to do to
